Icynene announces new President for Asia-Pacific operations and welcomes Mongolian distributor
Icynene has expanded its Asia-Pacific operations welcoming a new management team as well as a new distributor, Noyonkhurd LLC out of Mongolia. Eric De Groot joins Icynene Asia-Pacific as President and is joined by Keishi Noro as Sales and Marketing Manager for the region. Both Mr. De Groot and Mr. Noro will be responsible for driving brand recognition and increasing market share and sales within the populous region.
Furthermore, the Asia-Pacific team welcomed new Icynene distributor, Noyonkhurd LLC recently. The Ulaanbaatar-based distributor is set to rapidly grow the spray foam insulation category in Mongolia, which itself has seen vast growth recently.
Icynene entered the Asia-Pacific market in 1998 and has expanded to include Japan, China, South Korea, Taiwan, Australia, New Zealand and Kyrgyzstan. Icynene grown to become the third most recognized spray foam insulation brand in Japan entering into the Japanese market.