Icynene honored with top prize at 1st Annual Brand Builder Awards
Icynene has been honored for its comprehensive "Repair & Prepare" campaign in the wake of Hurricane Sandy by large USA-based media publisher Hanley Wood at the 1st Annual Brand Builder Awards this week. Icynene received the top honor this week in Chicago in the category: Best Integrated Marketing Campaign: Residential Remodeling.
Hanley Wood's Brand Builder Awards recognize the most innovative and effective marketing campaigns throughout the residential and commercial design and construction industry. Icynene's multi-tiered "Repair & Prepare" campaign focused on helping those devastated by Hurricane Sandy to consider closed cell spray foam as a smart rebuilding option in preparation for the potential of subsequent extreme weather events.
Winners were selected by an independant panel of judges.